Pinterest wanted to expand representation on their platform by launching a hair texture feature but needed an authentic campaign to reach and engage Black hair communities. We co-created the digital strategy to introduce the feature while celebrating the creators it was designed to serve.
2024 / What We Created
In collaboration with Hannah Magazine, we facilitated a virtual shoot that brought together Black hair creators and Tracee Ellis Ross. The resulting video montage became the foundation of Curl Talk's promotional social push across platforms.
