Pinterest wanted to expand representation on their platform by launching a hair texture feature but needed an authentic campaign to reach and engage Black hair communities. We created the digital strategy to introduce the feature while celebrating the creators it was designed to serve.
2024 / What We Created
In collaboration with Hannah Magazine, we facilitated a virtual shoot that brought together Black hair creators and Tracee Ellis Ross. The resulting photo and video montage became the foundation of Curl Talk's promotional push across platforms.
